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01 · Learn — Flagship Programme

Master the AI tools that matter for your function.

70% hands-on. Participants identify their own high-value AI use cases, master the tools immediately applicable to their role, and leave with real workflows they can deploy from day one. Built for business teams — not technologists.

HR & People Marketing Finance Operations
Full Day 2 Days Hybrid Journey In-person · Hybrid
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Why it works

The 70% hands-on difference.

Most AI training is 90% slides and 10% "now you try it." We invert that ratio. From the first hour, participants are building with AI tools on their own use cases — not hypothetical scenarios. The result: skills that stick because they're earned, not observed.

Every track is adapted to the participant's specific role and function. An HR team and a marketing team leave with completely different AI toolkits — both built during the session.

Hands-on practice 70%
Frameworks & context 30%

Compare with the industry average: 15% hands-on, 85% slides. We've seen the difference it makes.

Programme content

What you'll cover.

AI fluency foundation
What AI can and can't do, how to evaluate tools for your function, and how to avoid the most common mistakes.
Use case identification
A structured method to find your highest-value AI opportunities — specific to your role, your workflows, your team.
Tool mastery (hands-on)
Live practice with the AI tools most relevant to your function. You build with them — not watch someone else build.
Workflow automation
Turn your identified use cases into working automated workflows before the end of the session.
Prompt engineering for your role
Build a personal prompt library tuned to your specific tasks — templates you can reuse immediately.
AI ethics & critical evaluation
How to spot hallucinations, manage data privacy, and apply AI responsibly in your organisation.

You walk away with

Real deliverables. Not slide decks.

Every participant leaves with tools they built during the session — not homework, not theory. These are assets your team can use from the moment they're back at their desk.

  • 3+ role-specific workflows automated during the session
  • Personal AI toolkit, curated and tested for your specific role
  • Use case prioritisation map — know what to tackle next

Available role tracks

Built for your function.

HR & People
Recruiting workflows, onboarding automation, policy drafting, performance review support
Marketing
Content generation, campaign analysis, audience segmentation, brief writing at scale
Finance & Operations
Report summarisation, data analysis, process documentation, exception handling

Common questions

FAQ

  • Yes — we run mixed-team sessions regularly. The structure adjusts so each participant works on use cases relevant to their own role, while the team shares cross-functional insights. The result is often better collaboration across functions than single-function sessions.
  • Optimal group size is 8–16 participants. We can accommodate up to 24 without compromising the hands-on ratio. For larger organisations, we run multiple cohorts and can deploy the programme company-wide as a series.
  • Absolutely. The natural next step after the bootcamp is the AI Learning Shots series — targeted 90-minute capsules that keep momentum going. For leadership, the AI for Leadership programme builds on the foundation. We'll recommend the right path based on your team's progress.
  • No. The bootcamp is explicitly designed for business teams with no prior AI experience. Participants only need to bring their own work context — the rest is built during the session.

Continue the journey

What comes next.

02 · Transform

AI Exec Briefing

Strategic AI clarity for your leadership team. The ideal next step for managers completing the bootcamp.

View programme
01 · Learn

AI Learning Shots

Keep momentum going with targeted 90-minute capsules on specific skills. Ideal after the bootcamp.

Get in touch

Ready to start?

Book the AI Skills Bootcamp.

Tell us about your team and we'll scope a bootcamp built around your context. Response within 1 business day.

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Co-designed for your context 70%+ hands-on France & Belgium